KEEPING WATCH
POSTCARD SERIES
Art Director and Illustrator for a professional outreach series for Florida SHOTS: a year-long illustrative mailer campaign for healthcare providers recognized with dual 2024 Bronze Healthcare Ad Awards.
Healthcare Provider Focus ✦
Orchestrating a strategic mailer series to remind healthcare professionals to update and certify patient vaccination records.
Guardian Providers ✦
Developing a creative narrative that celebrates healthcare professionals as dedicated guardians keeping a watchful eye on patient wellness.
Nostalgic Vibrant ✦
Hand-illustrating a playful aesthetic inspired by classic Florida postcards to build a sense of community and regional trust.
Vintage Execution ✦
Utilizing specific textured paper stocks to reinforce the vintage postcard aesthetic and enhance the handcrafted feel of the illustrations.
Industry Recognition ✦
Recipient of 2024 Bronze Healthcare Ad Awards for both Direct Mail and Vaccination Promotion.
Created in 2021 with Brunet-García Advertising
Creative Director - Aerien Mull
Associate Creative Director - Cassie Deogracia
Art Director - Drea Olivera
Copy Writer - Jorge De Jesus