Florida SHOTS
WEBSITE REDESIGN
Art Director for the pivotal redesign of Florida’s statewide immunization registry: evolving the platform into a full-scale rebrand with a modern, intuitive interface for healthcare providers and families.
Geometric Modernism ✦
Creating a clean, intuitive interface that utilizes geometric design elements and a refined professional color palette to evoke trust.
Unified Identity ✦
Implementing a digital design system with updated typography to maintain a consistent brand voice across all platform touchpoints.
Intuitive Hierarchy ✦
Developing a strategic layout that visually organizes vital immunization tools and records for immediate user access.
User Experience Focus ✦
Streamlining site navigation and information architecture to improve the user experience for healthcare providers and parents.
Created in 2022 with Brunet-García Advertising
Creative Director: Aerien Mull
Senior Digital Art Director - Sue Raaz
Art Director - Drea Olivera
Senior Software Engineer - Mike Haefeli
Senior User Experience Designer - Bruce Cooke
Senior Copy Writer - Matt Namey