STRATEGIC CV ✦

I am an award-winning Art Director with over six years of experience at the intersection of culture, accessibility, and intentional design. My work spans from national-scale public health strategy to visual identities for local brands. I believe design is an act of care. I transform complex information and brand stories into human-centered systems that drive connection at every scale.

  • ART DIRECTOR
    WINGARD (CONTRACT) | June 2025 – October 2025

    • Expanded existing brand identities for diverse local institutions into 360-degree campaign assets across OOH, print, and digital.

    • Translated established visual guidelines into long-form layouts and event branding for cultural and non-profit organizations.

    • Produced high-fidelity design solutions for regional conferences and community initiatives, ensuring brand consistency across all touchpoints.

    Art Director
    Fors Marsh | January 2023 – May 2025

    • Art directed the FEMA New Mexico Wildfire Recovery campaign, featuring an acclaimed PSA that helped secure $1.73 million in compensation for affected residents.

    • Produced a comprehensive suite of educational assets for the Know Stroke initiative (NIH/NINDS), designing high-fidelity infographics, print collateral, and digital content for the dedicated landing page and social channels.

    • Designed high-stakes graphics and visual systems for new business proposals, directly contributing to the acquisition of multi-million dollar federal contracts.

    • Optimized social media engagement for the Fors Marsh brand through strategic podcast rebranding and impactful observance content to drive deeper audience connection.

    • Developed a wide range of campaign support materials, including video storyboards, long-form layouts, and multi-channel advertisements for a diverse client roster.

    Junior Art Director
    Brunet-García, Jacksonville, FL | 2021 – 2023

    • Developed the creative vision and video art direction for the 2023 national CMS Medicare Open Enrollment campaign, establishing the overarching design system and narrative style for a multi-channel initiative that generated 94.8 million impressions.

    • Produced creative concepts and assets for annual Hispanic Medicare Open Enrollment campaigns over three consecutive years, ensuring brand continuity across TV, digital, print, and social media.

    • Conceptualized, illustrated, and designed the acclaimed 2023 Florida SHOTS printed mailer series and collaborated on the Florida SHOTS website redesign as part of a comprehensive brand refresh.

    • Redesigned key CDC National Center for Injury Prevention documents, including the long-form Compendium of Effective Fall Interventions and My Mobility Plan for Motor Vehicle Safety.

    Contract Graphic Designer
    Freelance | 2020 – 2021

    • Rebranded TriageLogic with a full brand and UX system, including a new logo, color palette, typography, and website guides to improve consistency and user experience for a high-traffic site.

    • Developed high-quality product photography and packaging for 4Seasons Global, producing comprehensive catalogs that unified brand identity and drove increased customer engagement.

    • Delivered end-to-end design solutions for a diverse roster of clients, from small businesses to large organizations, focusing on brand identity, user experience, and product presentation.

  • Gold – Empowering Your Fire Recovery Campaign, Federal Emergency Management Agency (FEMA), Art Direction, Telly Awards 2025

    Gold – Empowering Your Fire Recovery Campaign, Federal Emergency Management Agency (FEMA) (Public Health & Safety Education - Social Media), Angel Awards 2025

    Merit – Mental Health Day (Break the Silence), Fors Marsh (Social Media Content), GDUSA Health + Wellness Award 2024

    Bronze – Keeping Watch Postcard Series, Florida SHOTS (Direct Mail), Healthcare Ad Awards 2024

    Bronze – Keeping Watch Postcard Series, Florida SHOTS (Vaccination Promotion), Healthcare Ad Awards 2024

  • STRATEGIC & CONCEPTUAL

    • Art Direction

    • Brand Strategy

    • Campaign Development

    • Multicultural Advertising

    • Identity Systems

    DIGITAL & INTERACTIVE

    • Website Design

    • UX Design

    • Social Content

    • Digital Campaigns

    TACTILE & VISUAL

    • Illustration & Infographics

    • Packaging Design

    • Print & OOH

    • Long-form Layout

    • Photo Retouching

  • Bachelor of Fine Arts (BFA), Concentration in Graphic Design and Digital Media
    University of North Florida | July 2020

  • English

    Spanish