EMPOWERING YOUR
FIRE RECOVERY
Art Director for a 360 multicultural visual strategy supporting the largest fire recovery effort in New Mexico’s history: a fully bilingual campaign securing $1.7B in aid and dual Gold Telly recognition.
THE NARRATIVE ARC ✦
Originating the "Empowering Your Recovery" concept to shift the visual narrative from disaster to resilience and community hope.
Handcrafted Identity ✦
Designing the signature collage-style aesthetic, utilizing organic textures and native flora to ground the brand in New Mexican heritage.
Inclusive Accessibility ✦
Developing a comprehensive bilingual design system, ensuring visual and messaging consistency across all English and Spanish assets.
AWARD-WINNING CRAFT ✦ Recipient of dual Gold Telly Awards for Art Direction and an Angel Award for Public Health.
ECONOMIC IMPACT ✦ Directly supported the strategic outreach that resulted in over 13,166 claims and $1.73 billion in total compensation for survivors.
Created in 2024 with ForsMarsh
Creative Director - Aerien Mull
Associate Creative Director - Cassie Deogracia
Senior Digital Art Director - Sue Raaz
Art Director - Drea Olivera
Copy Writer - Jorge De Jesus
Animation - Demo Duck