About

I’m an award-winning bilingual Art Director based in Jacksonville, Florida, with over 6 years of experience in graphic design, including 4 years in creative agency environments. I’ve partnered with national brands and local businesses alike, bringing ideas from concept to execution to drive engagement and impact. My work spans branding, campaigns, web, packaging, and illustration across digital and print—always fueled by strategic storytelling and a genuine creative heart.

Skills

Advertising, Art Direction, Branding, Brand Strategy, Campaign Development, Digital, Identity, Illustration, Infographics, Logos, Long-Form, Packaging, Photo Retouching, Print / OOH, Social Content, UX, Website Design

Employment History

Art Director
Fors Marsh | 2023 – Present

Directed design strategy and execution for national campaigns across digital, print, and social media, successfully building and delivering cohesive campaigns from conception to completion. 

• Art directed the FEMA New Mexico Wildfire Recovery campaign, featuring an acclaimed PSA animation and video that helped drive claims and secure $1.73 billion in compensation for affected New Mexicans.

• Conceptualized and developed the 2023 nationwide CMS Hispanic Medicare Open Enrollment campaign, helping increase Medicare Plan Finder completions by 16%. 

• Boosted Fors Marsh’s social media engagement through strategic podcast rebranding and impactful observance content, driving increased audience connection.

Junior Art Director
Brunet-García, Jacksonville, FL | 2021 – 2023

Contributed to health-focused campaign design and brand refresh projects across print, digital, and social media, enhancing client communication and engagement.

• Conceptualized, illustrated, and designed the acclaimed 2023 Florida SHOTS printed mailer series and collaborated on the Florida SHOTS website redesign as part of a brand refresh.

• Developed creative concepts and produced annual Hispanic Medicare Open Enrollment campaigns for CMS over three consecutive years, spanning TV, digital, print, and social media.

• Redesigned key CDC National Center for Injury Prevention documents, including the long-form Compendium of Effective Fall Interventions and My Mobility Plan for Motor Vehicle Safety.

Contract Graphic Designer
Freelance | 2020 – 2021

Collaborated with a diverse range of clients, from small businesses to large organizations, delivering design solutions that enhance brand identity, user experience, and product presentation.

• Rebranded TriageLogic with a full brand and UX system—logo, color palette, style, and website guides—to improve user experience and brand consistency, while supporting UX design for the high-traffic site.

• Produced high-quality product photography, designed packaging, and developed catalogs for 4Seasons Global, boosting brand consistency and enhancing product presentation to drive customer engagement.