FLORA BRAND

IDENTITY

Designer for a full scale brand rollout and strategic identity system. Engineered a cohesive visual narrative across large scale environmental signage and high visibility marketing collateral to build immediate trust within the luxury residential sector.

BRAND IDENTITY  ✦

I created a visual identity that bridges rugged utility with refined architectural design. The system uses a naturalistic palette to establish immediate credibility in the local market.

DESIGN INTEGRATION ✦

I deconstructed the organic shapes of the logo to use as graphic motifs throughout the print collateral. This creates a recognizable brand texture on everything from business cards to client investment sheets.

PHYSICAL PRESENCE ✦

I engineered large scale site banners and signage using high impact photography and intentional white space. These assets elevate the physical environment while maintaining strict brand integrity.

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